Appointment setting

Qualified appointments. Booked directly onto your calendar.

Sapphire Revenue handles the entire path from cold prospect to booked meeting. You don't make a single outbound call, write a single follow-up email, or chase a single calendar invite.

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What is appointment setting?

A meeting on your calendar, with a real hiring decision-maker, ready to talk.

Appointment setting is the discipline of taking a prospect from cold (they have never heard of you) to confirmed (they're in your calendar with a Zoom link). It is the most expensive part of business development to do yourself — and the easiest to outsource cleanly.

We do the prospecting

We identify and contact hiring decision-makers — heads of talent, hiring managers, CTOs, founders — at companies that match your ICP.

We qualify the interest

We ask the right questions on your behalf to confirm intent, budget, timeline and decision authority before any meeting is booked.

We book the call

Qualified prospects pick a time from your live availability. The meeting goes onto your calendar automatically with a briefing note attached.

The 6-step appointment setting process

From a list of names to a calendar invite — in six precise steps.

01

Target intelligence

We identify companies in your niche actively hiring — using job postings, funding announcements, headcount growth and Companies House data.

02

Multi-channel outreach

Cold email plus LinkedIn DMs land in front of the right decision-makers, sent from your domain and your LinkedIn Sales Navigator — never ours. You pay for the sending domains (~£10–15/domain/year) and your Sales Navigator licence (~£80–100/month) direct; we operate both.

03

Conversation handling

When a prospect replies we manage the back-and-forth — answering questions about your agency, your specialism, fees and process.

04

Qualification gate

Before we offer a meeting slot we confirm the prospect has a live role, decision authority, and is not already locked into a PSL elsewhere.

05

Calendar booking

The prospect picks a slot from your Calendly. Meeting confirmation goes out under your brand with a Zoom or Teams link attached.

06

Briefing note

30 minutes before the call you receive a one-page briefing with company background, hiring need, key contacts and recommended opening question.

Qualification criteria

What 'qualified' actually means.

Anyone can flood your calendar with junk meetings. Sapphire Revenue's qualification gate ensures every meeting that lands is one worth showing up to.

  • 1They have at least one live or imminent role to fill in your specialism
  • 2The person you're meeting either makes the hiring decision or is on the panel that does
  • 3They aren't already exclusively committed to another agency for this requirement
  • 4They have agreed to a 25–30 minute call to discuss the role
  • 5Realistic fee expectations — they understand recruitment is not free
The briefing note

Walk into every meeting fully prepared.

30 minutes before the call you get a one-pager covering everything you need to sound like you've been studying their business for weeks.

COMPANY:        Northbeam Engineering Ltd (Series B, 180 staff)
CONTACT:        Hannah Maitland — Head of Talent
LIVE ROLES:     Senior Mechanical Engineer (Bristol, £80–95k)
                Lead Embedded Engineer (remote, £95–110k)
SIGNAL:         Just posted 3 engineering roles in 14 days,
                announced £22m Series B in March
PRIOR AGENCIES: Worked with Hays for contract roles only
PREFERRED OPEN: "Saw your Series B announcement — congrats.
                I noticed you've posted Lead Embedded twice
                in the last month — is there something we can
                help unstick on that brief?"
NOTES:          Hannah replied to email 3 in the sequence,
                said 'happy to chat'. No mention of fees yet.
Results

What clients see in a typical month.

8–14
Qualified meetings booked / month
48h
Average time to first meeting
92%
Meeting show-up rate
£0
Cold calling or paid ads required
Want the deeper outbound system behind these meetings? Read outbound lead generation for recruitment agencies.

Ready to fill your pipeline?

Book a free 20-minute strategy call. We'll walk you through exactly how Sapphire Revenue works and whether it's the right fit for your agency.

Book your free strategy call No commitment. Takes 20 minutes.