What a done-for-you cold email agency should do
- Build the list from your buyer, not from whatever a database exports, and verify every address.
- Write the emails — short, plain, specific to the buyer — and get your approval before any of them send.
- Run the infrastructure: separate sending domains, inboxes, authentication, warm-up and monitoring.
- Handle every reply, turn interest into a booked meeting, and keep no-shows down.
If an agency only does the first three, you've bought a sending service and a lot of replies to deal with. The step-by-step version is in how it works.
What makes B2B cold email work
Cold email works when the right person gets a short, relevant email at a moment it matters to them — and it's actually delivered. In practice that means:
- A specific list, often built around a signal that the company needs what you sell now.
- Copy about their situation, not your features.
- One clear, small ask.
- Deliverability handled properly, so the email lands in the inbox at all. See the cold email deliverability guide.
- Fast, human handling of replies.
The infrastructure we set up
Every campaign sends from dedicated domains and inboxes that we buy, authenticate with SPF, DKIM and DMARC, and warm up before they carry real volume. Your main domain is never used. This is what the monthly tech fee pays for, at cost.
How we differ from most cold email agencies
Many cold email agencies charge a monthly fee for sending, whatever it produces. We're paid per qualified meeting that takes place. That changes what we optimise for: not emails sent or open rates, but meetings with people who match your criteria. See pay per meeting vs retainer for the full comparison.
It works across industries where a meeting with the right buyer is valuable — from M&A advisory to commercial roofing. See lead generation by industry.