Commercial cleaning lead generation
Site walk-throughs with the managers who hire cleaning contractors.
Done-for-you cold email for commercial cleaning, janitorial and facilities services companies. We reach facility, office and property managers in your area and book the walk-through. You pay per qualified meeting that shows up.
Pay per qualified meeting that shows up. No retainer.
Who you’ll meet
The buyers we book you in front of.
Facility managers
At offices, warehouses, manufacturing sites, schools and clinics. They own the contract and hear every complaint about it.
Office and operations managers
In smaller businesses, cleaning is one of a dozen suppliers they manage.
Property managers
For multi-tenant buildings and portfolios, where one contract covers several sites.
Targeting
How we build the list.
Your service area, drawn around where your teams can reliably get to.
Site types and sizes you're set up for — offices, industrial, healthcare, education, retail.
Multi-site organisations, if you want contracts that scale.
Timing: new offices and sites, relocations, a new facilities or operations manager, and the months when contracts come up.
Exclusions for existing clients and any sites you don't want.
The emails
What the outreach leads with.
- 01
A walk-through and a written quote
A free site walk-through is an easy yes, and it's the meeting cleaning contracts are won in.
- 02
The complaint they already have
Most facility managers aren't looking for a cleaner — they're putting up with one. The email names what usually goes wrong.
- 03
The standard you clean to
For healthcare, food production or labs, the angle is the standard, not the price.
Every email goes out under your name, and you approve every line before anything sends.
Qualified meetings
What counts as a qualified meeting.
We write the definition with you before a single email goes out. For commercial cleaning companies it usually looks like this:
The attendee manages the site or signs off the cleaning contract.
The site is in your service area and of a type you clean.
The meeting is a walk-through, a site visit or a call about a specific site.
A meeting that doesn’t match isn’t billable. More on writing qualified meeting criteria.
Why pay per meeting
Why it suits commercial cleaning companies.
Cleaning contracts are recurring, and a single multi-site client can change the size of your business. But the buyers aren't searching — they switch when a contract comes up or a problem gets bad enough — so you need to be known before then.
Pay per meeting means you aren't paying monthly to get known. You pay when a manager has walked you round their site.
See how it works or compare pay per meeting vs retainer.
Pay per meeting
How you pay
- Monthly tech fee
Covers the tech, at cost
Sending domains, inboxes and the software your campaigns run on. It pays for infrastructure, not for our time, and it is the only fixed cost there is.
- Per qualified meeting
The only thing we earn
One fee per meeting, agreed before we start. It is the whole of our upside, which is why our incentive and yours point the same way.
A meeting is billable only when all three are true
Qualified. It matches the buyer criteria we write down together before a single email goes out.
Booked. It is on your calendar, at a time they chose, confirmed.
Showed up. They attended. A booking that no-shows is our problem, not your invoice.
You never pay for
- Our time
- No-shows
- Unqualified meetings
- A month where nothing books
The detail — including how the fee is agreed — is on pay-per-meeting pricing.
Commercial cleaning lead generation, answered.
Yes. For most cleaning companies that's the right first meeting, and it goes into the qualified-meeting criteria so everyone knows what's billable.
No. We only do B2B outreach, so this is for commercial contracts.
Yes, and a sector focus makes the emails more specific. Public-sector work that's only won through tenders is better bid for directly than chased by email, and we'll say so if that's most of your market.
We book qualified sales meetings.You only pay for the ones that show up.