Why the per-meeting fee isn't published
Because it depends on who your buyer is. A meeting with the finance director of a mid-sized manufacturer and a meeting with the owner of a local business aren't the same amount of work: the lists are different sizes, the buyers are harder or easier to reach, and the criteria are tighter or looser.
So the fee is quoted on the call, once we know who you want to meet, and it's agreed in writing before we start. A number on this page would be a price for somebody else's campaign.
How to work out what a meeting is worth to you
You don't need our number to know your ceiling. Take the share of qualified first meetings that become clients, and multiply it by what a client is worth to you over the relationship. That's the value of one qualified meeting.
- If one in five qualified meetings becomes a client, a meeting is worth a fifth of a client.
- If a client is worth years of recurring revenue, a meeting is worth a fifth of that, not a fifth of the first invoice.
Any per-meeting fee comfortably below that number is worth paying — and because you only pay for meetings that happen, you're never paying for months of activity that might not produce one. How that compares with a monthly retainer is covered in pay per meeting vs retainer.