Lead generation for marketing agencies
New-business meetings for agencies whose pipeline is all referrals.
Done-for-you cold email for marketing, creative, SEO, paid media and web agencies. We reach founders and marketing leads at the businesses in your niche, and book the first meeting. You pay per qualified meeting that shows up.
Pay per qualified meeting that shows up. No retainer.
Who you’ll meet
The buyers we book you in front of.
Founders and CEOs
At smaller businesses, marketing is the founder's decision and the founder's frustration.
Heads of marketing and CMOs
Short on hands or specialist skills, and buying agencies for the work their team can't do.
Ecommerce and growth leads
For performance, paid media and CRO agencies: the person measured on revenue.
Targeting
How we build the list.
The niche you're known for — the sector or business model your case studies come from.
Company size where your fees are affordable and still matter.
Signals: marketing hires they're struggling to make, a new marketing leader, a rebrand or relaunch, funding, a website that clearly needs your work.
Exclusions for current and past clients, and anyone you'd rather not work with.
The emails
What the outreach leads with.
- 01
Something specific about their marketing
An observation about their site, ads, search visibility or content — specific enough that it couldn't have been sent to anyone else.
- 02
Proof from their world
What you've done for a business like theirs, stated plainly, is worth more than any claim about your agency.
- 03
A small first step
An audit, a teardown or an idea — something they can say yes to without committing to a retainer.
Every email goes out under your name, and you approve every line before anything sends.
Qualified meetings
What counts as a qualified meeting.
We write the definition with you before a single email goes out. For marketing agencies it usually looks like this:
The attendee decides on, or signs off, agency spend.
The business is in your niche and size band.
There's a problem or a project worth a proposal.
It isn't an existing client or someone already in your pipeline.
A meeting that doesn’t match isn’t billable. More on writing qualified meeting criteria.
Why pay per meeting
Why it suits marketing agencies.
Most agencies grow on referrals, so growth stalls whenever referrals do. Outbound is the fix, but agency founders are the people with the least time to run it — and the most likely to have paid a lead generation retainer that didn't work.
Pay per meeting means you pay once a qualified prospect has sat down with you, not for the months of outreach before it.
See how it works or compare pay per meeting vs retainer.
Pay per meeting
How you pay
- Monthly tech fee
Covers the tech, at cost
Sending domains, inboxes and the software your campaigns run on. It pays for infrastructure, not for our time, and it is the only fixed cost there is.
- Per qualified meeting
The only thing we earn
One fee per meeting, agreed before we start. It is the whole of our upside, which is why our incentive and yours point the same way.
A meeting is billable only when all three are true
Qualified. It matches the buyer criteria we write down together before a single email goes out.
Booked. It is on your calendar, at a time they chose, confirmed.
Showed up. They attended. A booking that no-shows is our problem, not your invoice.
You never pay for
- Our time
- No-shows
- Unqualified meetings
- A month where nothing books
The detail — including how the fee is agreed — is on pay-per-meeting pricing.
Marketing agencies lead generation, answered.
You could. Most agencies know how; they don't have the hours, the sending infrastructure or the discipline to keep it going when client work gets busy. We run it continuously, and you pay only for meetings that happen.
Yes. They go out under your name, and you approve every line before anything sends.
Yes — the narrower and better-proven the niche, the better the emails. The niche goes into the qualified-meeting criteria in writing.
We book qualified sales meetings.You only pay for the ones that show up.