Commercial roofing lead generation
Meetings with the people who decide who fixes the roof.
Done-for-you cold email for commercial roofing contractors. We reach facility managers, property managers and building owners in your service area, and book the inspection or proposal meeting. You pay per qualified meeting that shows up.
Pay per qualified meeting that shows up. No retainer.
Who you’ll meet
The buyers we book you in front of.
Facility and maintenance managers
At manufacturers, warehouses, schools, clinics and offices that own their buildings. They hold the maintenance budget and the problem when the roof leaks.
Property and asset managers
At property management firms and commercial landlords running portfolios — one relationship, many roofs.
Owners of commercial property
Owner-occupiers and smaller portfolio owners who make the decision themselves.
General contractors
If you want subcontract work on new builds and refurbishments: estimators and project managers at the contractors in your area.
Targeting
How we build the list.
Your service area, drawn as tightly as your crews actually want to travel.
Building types you're set up for — flat roofs, metal, single-ply, industrial units, multi-site portfolios.
Organisations that own or manage buildings, rather than lease a floor of one. Tenants rarely control the roof.
Timing that makes the email relevant: portfolio acquisitions, new facilities, recent severe weather, and the months before maintenance budgets are set.
Exclusions for anything you don't want — residential, tender-only public work, sites outside your reach.
The emails
What the outreach leads with.
- 01
A condition survey, not a quote
A roof assessment is an easy yes for a facility manager who hasn't had anyone up there in a while, and it gets you onto the building.
- 02
Planned maintenance over emergency repair
Property managers want fewer surprises. The email leads with a maintenance programme that turns leaks into scheduled work.
- 03
One contractor for the portfolio
For managers with several sites, the offer is coverage across all of them — not another name for one building.
Every email goes out under your name, and you approve every line before anything sends.
Qualified meetings
What counts as a qualified meeting.
We write the definition with you before a single email goes out. For commercial roofing contractors it usually looks like this:
The attendee manages or owns commercial buildings inside your service area.
They control roofing or maintenance spend, or are the person who brings a contractor in.
The building type matches the work you do.
They've agreed to an inspection, a site visit or a call about a specific building.
A meeting that doesn’t match isn’t billable. More on writing qualified meeting criteria.
Why pay per meeting
Why it suits commercial roofing contractors.
Commercial roofing jobs are large, infrequent and won through relationships with a small number of people who manage buildings. Most of them aren't searching for a roofer the day you run an ad — they call whoever they already know when something goes wrong.
Outbound gets you known before that happens. Paying per meeting means you aren't paying monthly while that relationship is built; you pay when a facility or property manager has met you about a building.
See how it works or compare pay per meeting vs retainer.
Pay per meeting
How you pay
- Monthly tech fee
Covers the tech, at cost
Sending domains, inboxes and the software your campaigns run on. It pays for infrastructure, not for our time, and it is the only fixed cost there is.
- Per qualified meeting
The only thing we earn
One fee per meeting, agreed before we start. It is the whole of our upside, which is why our incentive and yours point the same way.
A meeting is billable only when all three are true
Qualified. It matches the buyer criteria we write down together before a single email goes out.
Booked. It is on your calendar, at a time they chose, confirmed.
Showed up. They attended. A booking that no-shows is our problem, not your invoice.
You never pay for
- Our time
- No-shows
- Unqualified meetings
- A month where nothing books
The detail — including how the fee is agreed — is on pay-per-meeting pricing.
Commercial roofing lead generation, answered.
Yes. The list is built around the area you draw, and the qualified-meeting criteria say so in writing, so a meeting outside it isn't billable.
Whichever you prefer. Many roofing contractors want the first meeting to be an inspection or a site walk; others want a call first. We agree it before we start and it goes into the definition of a qualified meeting.
No. We only do B2B outreach, so this is for commercial and industrial roofing.
We can prioritise buildings in areas that have just had severe weather. The email is still about the building's condition, not a hard sell off the back of a storm, and the criteria for a qualified meeting don't change.
We book qualified sales meetings.You only pay for the ones that show up.