Commercial solar lead generation
Meetings with businesses whose energy bills make solar an easy conversation.
Done-for-you cold email for commercial solar installers, battery storage and energy efficiency companies. We reach owners, finance directors and facility managers at sites that fit, and book the assessment meeting. You pay per qualified meeting that shows up.
Pay per qualified meeting that shows up. No retainer.
Who you’ll meet
The buyers we book you in front of.
Owners and managing directors
At owner-occupied businesses, where the decision and the savings sit with the same person.
Finance directors
Who judge solar as an investment — payback, financing and cash flow.
Facility and energy managers
At manufacturers, warehouses, cold storage and multi-site businesses.
Sustainability leads
At companies with carbon targets to report against.
Targeting
How we build the list.
Site profile: large roof or land area, owner-occupied, high daytime energy use — manufacturing, warehousing, cold storage, agriculture, food production.
Your installation area.
Signals: new facilities, expansion, published sustainability commitments, energy-intensive operations.
Exclusions for tenants who can't make roof decisions, existing customers and residential.
The emails
What the outreach leads with.
- 01
A site-specific savings assessment
An estimate for their building is concrete, useful and easy to agree to.
- 02
Energy cost certainty
For finance, the angle is predictability as much as savings.
- 03
Something to report
For companies with carbon targets, solar is a reportable action, not just a cost line.
Every email goes out under your name, and you approve every line before anything sends.
Qualified meetings
What counts as a qualified meeting.
We write the definition with you before a single email goes out. For commercial solar installers it usually looks like this:
The attendee owns the business or signs off capital or energy spend.
The site is in your installation area and fits your size criteria.
The business owns the building or controls the roof.
The meeting is an assessment or a proposal conversation.
A meeting that doesn’t match isn’t billable. More on writing qualified meeting criteria.
Why pay per meeting
Why it suits commercial solar installers.
Commercial solar projects are large and considered, and the right sites are a small share of all businesses. Paying per meeting means you pay for conversations with sites that fit — not for months of outreach to businesses that lease a unit and can't touch the roof.
See how it works or compare pay per meeting vs retainer.
Pay per meeting
How you pay
- Monthly tech fee
Covers the tech, at cost
Sending domains, inboxes and the software your campaigns run on. It pays for infrastructure, not for our time, and it is the only fixed cost there is.
- Per qualified meeting
The only thing we earn
One fee per meeting, agreed before we start. It is the whole of our upside, which is why our incentive and yours point the same way.
A meeting is billable only when all three are true
Qualified. It matches the buyer criteria we write down together before a single email goes out.
Booked. It is on your calendar, at a time they chose, confirmed.
Showed up. They attended. A booking that no-shows is our problem, not your invoice.
You never pay for
- Our time
- No-shows
- Unqualified meetings
- A month where nothing books
The detail — including how the fee is agreed — is on pay-per-meeting pricing.
Commercial solar lead generation, answered.
Yes. Owning the building, or controlling the roof, can be written into the qualified-meeting criteria, so a meeting with a tenant who can't decide isn't billable.
No. We only do B2B outreach, so this is for commercial and industrial installations.
Yes. The buyers overlap heavily with solar, and the criteria are built around what you install.
We book qualified sales meetings.You only pay for the ones that show up.