Guides
Guides to B2B outbound that actually books meetings.
How to define a qualified meeting, keep cold email out of spam, compare pricing models and choose an agency — whether or not you ever work with us.
Pay per qualified meeting that shows up. No retainer.
- Qualified meeting criteria
What counts as a qualified sales meeting — and how to write it down.
The four parts of a good definition, examples by industry, and the grey areas to settle before the first meeting is booked.
Read the guide - Cold email deliverability
Cold email deliverability: how to stay out of spam.
Sending domains, authentication, warm-up, list hygiene, volume and content — the infrastructure that decides whether cold email is seen at all.
Read the guide - Pay per appointment vs pay per lead
Pay per appointment vs pay per lead: what are you actually buying?
What each performance-based pricing model buys you, where each goes wrong, and why attendance is the line that matters in B2B.
Read the guide - Choosing a lead generation agency
How to choose a B2B lead generation agency: the questions to ask.
Ten questions to ask before you sign with any B2B lead generation agency, what a good answer sounds like, and the red flags.
Read the guide
We book qualified sales meetings.You only pay for the ones that show up.