Commercial insurance lead generation
Renewal conversations with the businesses you want on your book.
Done-for-you cold email for commercial insurance brokers and agencies. We reach owners, finance directors and operations leads at businesses in the sectors you write, and book the review meeting. You pay per qualified meeting that shows up.
Pay per qualified meeting that shows up. No retainer.
Who you’ll meet
The buyers we book you in front of.
Owners and managing directors
In smaller businesses the owner buys the insurance, usually once a year, usually from whoever they used last year.
Finance directors and CFOs
In mid-sized businesses insurance sits with finance, who care about premium, cover and how much of their time the renewal takes.
Operations and risk leads
In sectors with heavy operational risk — construction, haulage, manufacturing — the person who knows what goes wrong is often the right first meeting.
HR and people leads
If you place group health, life or employee benefits, the people team is usually where that conversation starts.
Targeting
How we build the list.
Sectors you have markets and expertise in — construction, fleet and haulage, manufacturing, professional services, hospitality, technology.
Company size by headcount, revenue or fleet size, matched to the premiums you want to write.
Change that alters what a business needs to insure: growth, new sites, added vehicles, new contracts.
Renewal month where it can be found or the conversation reveals it, so outreach lands before the renewal is already agreed.
Exclusions for existing clients and anyone you're already quoting.
The emails
What the outreach leads with.
- 01
A coverage review before renewal
Most businesses renew with last year's broker because nobody offered to look. A second opinion on cover, well ahead of the renewal date, is a small ask with a clear reason.
- 02
Knowing their sector
A broker who can talk about the claims a haulier or a contractor actually makes is a different conversation from “can we quote?”
- 03
Time back for finance
For finance leads, the offer is a renewal that takes less of their time, with the market work done for them.
Every email goes out under your name, and you approve every line before anything sends.
Qualified meetings
What counts as a qualified meeting.
We write the definition with you before a single email goes out. For commercial insurance brokers it usually looks like this:
The attendee makes or signs off the insurance decision for the business.
The business is in a sector and size band you write.
The meeting is a review or quote conversation, not a request for a price by email.
Renewal falls within a window you set, if you want one.
A meeting that doesn’t match isn’t billable. More on writing qualified meeting criteria.
Why pay per meeting
Why it suits commercial insurance brokers.
A commercial account renews year after year, so one client won from outreach is worth many times the meeting that started it. But timing is fixed by renewal dates and most outreach lands in the wrong month — which makes paying monthly for activity a hard way to buy it.
With pay per meeting, the months when nothing lines up cost you the tech fee and nothing more. You pay when a decision-maker has sat down to review their cover with you.
See how it works or compare pay per meeting vs retainer.
Pay per meeting
How you pay
- Monthly tech fee
Covers the tech, at cost
Sending domains, inboxes and the software your campaigns run on. It pays for infrastructure, not for our time, and it is the only fixed cost there is.
- Per qualified meeting
The only thing we earn
One fee per meeting, agreed before we start. It is the whole of our upside, which is why our incentive and yours point the same way.
A meeting is billable only when all three are true
Qualified. It matches the buyer criteria we write down together before a single email goes out.
Booked. It is on your calendar, at a time they chose, confirmed.
Showed up. They attended. A booking that no-shows is our problem, not your invoice.
You never pay for
- Our time
- No-shows
- Unqualified meetings
- A month where nothing books
The detail — including how the fee is agreed — is on pay-per-meeting pricing.
Commercial insurance lead generation, answered.
Yes. Each line has its own buyer and its own reason to talk, so the list and the emails are built around the lines you want to grow, and the qualified-meeting criteria say which.
No. We only do B2B outreach, so this is for commercial insurance and employee benefits.
Where the renewal month is known, outreach is timed ahead of it. When a prospect says their renewal is months away, we keep the conversation going and book the meeting when it's due. You can also make a renewal window part of the criteria.
Yes, and they should. You approve every email before anything is sent, so compliance can review the copy first. It sticks to an offer to review cover and makes no claims about price or cover that you haven't signed off.
We book qualified sales meetings.You only pay for the ones that show up.